A Mexican Technology Park in Monterrey

Category : Manufacturing

In a bid to move Mexico’s industry from manufacturing to “mindfacturing,” the new research facility has attracted many global corporations

By Pete Engardio

The mix of tenants may seem curious. A new research building for PepsiCo (PEP) stands next door to future R&D centers for Motorola (MOT), Mexican cement giant Cemex (CX), and a Mexican auto-parts maker. But for Mexico, this hodgepodge is the nation’s hope to turn industrial Monterrey into an “international city of knowledge.”

Mexico has made huge gains in export manufacturing in the 15 years since the North America Free Trade Agreement was signed with the U.S. and Canada. But it has not kept up with Asian dynamos like China in terms of physical infrastructure and training of skilled workers. Mexico also lacks the up-to-date, efficiently run science parks that are popping up around Chinese cities like Beijing, Dalian, and Shanghai.

The Research & Innovation Technology Park, known locally by its Spanish acronym PIIT, could change that. Spread over 172 acres near Monterrey’s airport, the park grew from a program called Monterrey International City of Knowledge, started in 2003 by Nuevo Leon Governor Jose Natividad Gonzalez Parás, aimed and coordinating the public and private sectors to help reposition the city. It also was part of a larger goal to boost Mexico’s per-capita gross domestic product from about $10,000 today to $35,000, the current level of industrialized nations, by 2030. Another target is to rank among the top 25 nations in global competitiveness.

A Place of Knowledge

“We want to move from manufacturing to ‘mindfacturing,’” says PIIT Director Reynold González. Rather than being known mainly for its maquiladoras—low-wage factories that export to the U.S. and Canada—”we want this place to be a maquila of knowledge,” he adds.

Monterrey already is Mexico’s premier base for manufacturing. Among the city’s big-name factory operators are United Technologies’ (UTX) Carrier unit, Ford (F), General Electric (GE), Lenovo, and Whirlpool (WHR). Metro Monterrey, which with a population of 4.7 million ranks third in the country, is also headquarters to several of Mexico’s biggest conglomerates as well as Mexico’s top engineering school, Tecnológico de Monterrey.

The diversity of labs at PIIT illustrates the breadth of the city’s economic ambitions. The park’s first $145 million phase, which is around 85% complete, includes research and development facilities by national laboratories and universities for nanomaterials, microelectronics, mechatronics, water-treatment technologies, information technology, and materials for sustainable housing, among others.

Motorola engineers already are moving into PIIT to design telecom devices. In December, construction will begin on PepsiCo’s $20 million circular glass structure that will house a “baking innovation center,” where among other things 200 staff will develop cookies and crackers for Latin America and the U.S. The roof will have solar panels and gardens.

Pillars of the Mexican Economy

By clustering so many technologies, PIIT’s managers hope the campus will help spawn hybrid companies and industries. “We want to create technology-based companies that will be pillars of the Mexican economy of the future,” González says. Only around 300 people now work in PIIT. But that’s expected to reach 3,500 by late 2010.

PIIT also aims to help Mexican tech entrepreneurs. To that end, the park has set aside a building to incubate nanotech startups. Another facility will be run by the IC2 Institute, a University of Texas at Austin program devoted to commercializing technology. Visiting IC2 faculty will teach a masters program in technology transfer. A $3 million venture-capital fund also is being set up. “Mexico lacks a system for commercializing ideas,” González says. “We are trying to work with top industrialists to get them to become angel investors, but it’s not easy because they are used to safer investments.”

Even though PIIT still is in its infancy, González says, Mexico City, Chihuahua, and other cities are already looking to emulate it. “There are many initiatives to set up knowledge cities,” he says. “We are getting visits practically every other week.”

Engardio is an international senior writer for BusinessWeek .

Chrysler’s North American Plants to Resume Production in July

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Category : Manufacturing

By ALEX P. KELLOGG

Chrysler Group LLC will have all of its North American assembly plants up and running by late July, according to a schedule provided to the company’s suppliers Friday.

Production at a truck plant in Mexico will begin July 6, according to the schedule, while three other idle plants Illinois, Michigan and Ohio that primarily build Jeeps will resume production July 27.

Chrysler idled all of its plants during its bankruptcy process, which began April 30. The shutdown, along with cutting 789 dealers, helped it reduce its inventory of cars and pickup trucks.

The bulk of the company exited bankruptcy earlier this month. Last week, it inked a long-anticipated partnership with Italy’s Fiat SpA.

But only one of Chrysler’s 12 North American assembly plants is running at the moment. The company announced earlier this week that seven others will begin production by the last week in June.

The Saltillo Assembly plant in the northern Mexican state of Coahuila will be the first of the remaining unnamed plants to reopen. The Belvidere Assembly plant in Illinois, Jefferson North Assembly in Michigan and Toledo North in Ohio will reopen simultaneously in late July, according to the schedule.

In Saltillo, Chrysler builds the Dodge Ram and engines such as the HEMI; in Belvidere, the Dodge Caliber, Jeep Compass and Jeep Patriot; and in Toledo, the Jeep Liberty.

Chrysler resumed production at its Detroit Conner Avenue plant Monday. The plant, which makes the Dodge Viper, was the first it restarted.

Plants that will resume production later this month include Michigan’s Sterling Heights Assembly plant, home to the Chrysler Sebring and Dodge Avenger; Warren Truck Assembly, which produces the Dodge Ram and Dodge Dakota pickups and is also in Michigan; and St. Louis North Assembly, another plant where Dodge Rams are built.

Chrysler will continue its traditional two-week summer shutdown and idle all plants that restart during the weeks of July 13 and July 20.

The production schedule Chrysler provided to suppliers Friday indicated eight of its 12 assembly plants will work one shift, while four will work two. Those include the Windsor plant and a Brampton, Ontario one that builds the Chrysler 300, Dodge Charger and Dodge Challenger.

In a letter to suppliers also sent out this week, senior vice president of purchasing Scott Garberding reassured suppliers that the schedule it is providing is the company’s “plan of record.”

He also assured them the company will continue production through 2009, and complete all 2010 model year vehicles in time for “launches later this year.”

He did not specify what vehicles the company will launch, but Chrysler has announced it will introduce an electric vehicle this year.

“Chrysler is grateful for your patience during the Bankruptcy period,” said Garberding in the letter. “I simply ask that you work with us.”

Chrysler’s efforts to get its plants up and running come just as the company announced more changes up high. The company named new leaders in manufacturing, engineering and product design Friday.

Led by Fiat and Chrysler CEO Sergio Marchionne, the company had earlier named new heads of each of its three brands – Chrysler, Dodge and Jeep. It has also put a new face on its parts-and-services business, for example, and has shown a number of top, longtime executives the door.

Write to Alex P. Kellogg at alex.kellogg@wsj.com

With Jobs Scarce, Age Becomes an Issue

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Category : Executive Search

More Young Workers Are at Risk of Layoffs as Employers Grow Wary of Letting Older Employees Go

By DANA MATTIOLI

Age discrimination in the workplace has long been a concern for the 55-and-older set. In this downturn, however, younger workers may have as much to fear as their more-mature colleagues.

Employees in their 20s and 30s are finding themselves more at risk of a layoff, according to labor lawyers, as employers look to avoid age-discrimination lawsuits by adopting a “last one in, first one out” policy and turn to tenure as a means of conducting layoffs. In some cases, young, childless professionals say they feel they’re being targeted in layoffs, while employees who have families to support are given special consideration.

While no age group is exempt from layoffs, younger workers seem to be shouldering a larger percentage of the burden, according to recent Labor Department figures. The unemployment rate for those between the ages of 25 and 34 was 9.6% in April 2009, up from 4.9% a year earlier. For those ages 55 and older, the unemployment rate was 6.2% in April 2009, compared with 3.3% a year earlier.

Wary of Lawsuits

While younger workers tend to earn the lowest salaries, making them the least-expensive workers to retain, companies are becoming wary of laying off older, better-paid workers. In fact, Gerald Maatman, co-chairman of the class-action litigation practice at Seyfarth Shaw LLP, which represents employers, says he has been fielding more inquiries about laying off younger workers than in years past, especially from companies in states like New Jersey and Michigan that have laws to protect workers as young as 18. Age-discrimination lawsuits brought by older workers can cost more than the salary of the worker who was laid off and can hurt the company’s reputation, according to Andria Ryan, partner at Atlanta law firm Fisher & Phillips LLP.

“Younger people, in general are a lot less of a risk [for lawsuits] when you do a reduction in force,” says Ms. Ryan. While most states protect employees 40 and older from age discrimination, only a handful of jurisdictions extend this protection to employees as young as 18, she says.

“Companies don’t like [layoffs by seniority], but [they're] also the easiest to defend,” says Gerald Hathaway, co-chairman of the business-restructuring practice group with employment law firm Littler Mendelson. “If you have a bona fide seniority system it’s a defense for any type of discrimination,” according to the law, he adds.

Seniority in Education

This is particularly true in the education field, where many colleges and schools are taking measures to protect tenured teachers and professors. David Schauer, superintendent of Kyrene Elementary School District No. 28 in Tempe, Ariz., sent layoff notices to 68 teachers in anticipation of budget cuts. The cuts target only first-year continuing teachers, most of whom are in their 20s, says Mr. Schauer. “My worst fear is that really good people will leave teaching,” he says.

Nicole Ryan, a 24-year-old sixth-grade math teacher for Fox Lane Middle School, in Bedford, N.Y., received such a layoff notice. The notice was sent out to teachers and staff based on their seniority. So, despite strong performance reviews, budget cuts mean she may not have a job to return to in the fall. “I knew it was coming because, based on seniority, I was lower on the totem pole,” she says. “It didn’t make it any easier.”

The emotional impact of layoffs can affect a manager’s decision when it comes to choosing who gets the ax — and that can also disproportionately affect younger workers. “It takes a tremendous toll on managers,” says Mitchell Marks, a professor of organizational change in the College of Business at San Francisco State University. Mr. Marks says when layoff decisions come to a tie breaker, personal and family situations often come into play.

“I’ve had plenty of managers sit me down and say ‘Joe’s spouse just got diagnosed with cancer but Jane’s spouse is an M.D.,’ ” says Mr. Marks of the explanations of how a layoff has been decided. The same decision-making process can occur when choosing who gets laid off between a single 20-something employee or, say, a 50-year-old employee with two kids in college.

Svetlana Gelman, 24, worked in the marketing department of a law firm until December when she was laid off. She feels strongly that her age and the fact that she doesn’t have a family to support put her at greater risk before the layoff. Ms. Gelman says she was competing head-to-head with another employee with a child, who was hired a few months after Ms. Gelman and often would use her sacrifices as a parent to tout her dedication to the firm. “The person was very tactical, she would bring the child in, spoke about him all the time and would say things like ‘My child is sick but I’m still here,’ ” says Ms. Gelman.

And as work became more scarce and layoffs loomed, Ms. Gelman says she was let go while her colleague remained, despite the fact that Ms. Gelman earned less and often worked longer hours because of her co-worker’s child-care responsibilities.

Staying Safe

Still, there are ways younger workers can go about safeguarding their jobs. High-maintenance attitudes typical of younger workers also make them more prone to the chopping block in a down economy, says Bruce Tulgan, author of “Not Everyone Gets a Trophy.” Twentysomething professionals tend to demand flexibility, responsibility and high pay, he says — all things that aren’t going to be well-received in this environment.

“This is a really great time to come in early, stay late, dot your i’s and cross your t’s,” says Mr. Tulgan. He says young employees should volunteer to do grunt work, take advantage of free certifications their companies offer and be compliant, rather than demanding.

Staying Valuable

Ms. Ryan, the attorney, says now is the time to make yourself as invaluable to a company as possible. She recommends cross-training in another department, learning as much as possible about different areas of the company and expressing a willingness to relocate to less desirable locations (something those with families often can’t do).

You might also try to align yourself with someone in senior management. This could be in a mentor relationship or as a volunteer on a big project a manager is working on. Although executives are busier these days, they often view being asked to mentor as a compliment, says Mr. Marks. And if it should come to layoff decisions, “It doesn’t hurt to have someone in the executive conference room on your side,” he says.

Write to Dana Mattioli at dana.mattioli@wsj.com

The New Trouble on the Line – How to ace a phone interview

Category : Executive Search, Interview

By SARAH E. NEEDLEMAN
Job seekers, beware the telephone.

For years, the phone interview was a preliminary step that allowed an employer to give a candidate the once-over and schedule an in-person interview. But these days, many recruiters are using the phone interview to pose the kinds of in-depth questions previously reserved for finalists. What’s more, job hunters say the bar for getting to the next level has been raised much higher, catching many of them off-guard.

In a recent first interview for a senior marketing job, Robyn Cobb was grilled by a hiring manager for an hour and a half on topics ranging from her work history and marketing philosophy to her knowledge of the company and its industry.

“I thought it was never going to end,” says the 45-year-old Ms. Cobb, who lives in Alpharetta, Ga., and was laid off in December from a midsize communications firm.

Until recently, candidates could often breeze through most phone interviews in 10 minutes or less by answering a few softball questions. Little preparation was necessary, and most people could expect to be invited for a “real” interview before hanging up.

These days, job hunters are finding that they need to reserve an hour or more for a phone interview. They may be asked to discuss their full work history, including the exact dates of their experience in various business areas. They may also be expected to cite examples and exact stats that illustrate their strengths and offer details on how they would handle the position.

During a call earlier this year about a director-of-Internet-marketing job, Jaclyn Agy of Wheat Ridge, Colo., says she was asked to describe about 10 different marketing initiatives she’s worked on, plus provide metrics resulting from each. “I didn’t have those stats off the top of my head,” she recalls of the hour-long conversation. “I expected to be asked that in a face-to-face.”

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