By Warren Carter.

I usually advise professionals to think of themselves as a business or independent company with a service to sell. This seems to be especially beneficial to the inexperienced interviewer or someone who has been in the same company for the bulk of their career.

Consider that you have an opportunity to pitch your services to a potential customer (the potential employer), but put it in the context of thinking that the more you know about their needs, the better you’ll be prepared to properly communicate and “sell” the services of your business (yourself).

Assuming you’re qualified for the job, the outcome of your employment interview will be dependent on your ability to discover needs and empathize with the interviewer.

You can do this by asking questions that verify your understanding of what the interviewer has just said, without editorializing or expressing an opinion. By establishing empathy in this manner, you’ll be in a better position to freely exchange ideas, and demonstrate your suitability for the job.

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