The New Trouble on the Line – How to ace a phone interview

Category : Executive Search, Interview

By SARAH E. NEEDLEMAN
Job seekers, beware the telephone.

For years, the phone interview was a preliminary step that allowed an employer to give a candidate the once-over and schedule an in-person interview. But these days, many recruiters are using the phone interview to pose the kinds of in-depth questions previously reserved for finalists. What’s more, job hunters say the bar for getting to the next level has been raised much higher, catching many of them off-guard.

In a recent first interview for a senior marketing job, Robyn Cobb was grilled by a hiring manager for an hour and a half on topics ranging from her work history and marketing philosophy to her knowledge of the company and its industry.

“I thought it was never going to end,” says the 45-year-old Ms. Cobb, who lives in Alpharetta, Ga., and was laid off in December from a midsize communications firm.

Until recently, candidates could often breeze through most phone interviews in 10 minutes or less by answering a few softball questions. Little preparation was necessary, and most people could expect to be invited for a “real” interview before hanging up.

These days, job hunters are finding that they need to reserve an hour or more for a phone interview. They may be asked to discuss their full work history, including the exact dates of their experience in various business areas. They may also be expected to cite examples and exact stats that illustrate their strengths and offer details on how they would handle the position.

During a call earlier this year about a director-of-Internet-marketing job, Jaclyn Agy of Wheat Ridge, Colo., says she was asked to describe about 10 different marketing initiatives she’s worked on, plus provide metrics resulting from each. “I didn’t have those stats off the top of my head,” she recalls of the hour-long conversation. “I expected to be asked that in a face-to-face.”

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